The platform is rolling out a updated setting that allows them to reduce the volume of AI-made media appearing in their feeds. This initiative comes as the platform revealed that it presently contains more than 1 thousand million content made with AI.
Testing and Rollout
This change is undergoing trials over the following weeks before a full-scale release. This shift coincides with a surge in AI content, driven by emerging content generation software.
AI Content on Other Platforms
It has been noted that approximately a tenth of the fastest-growing channels on another major platform exclusively feature AI-generated videos. A large amount of this content is classified as low-quality AI content, a phrase for substandard, factory-style content that is frequently illogical or dreamlike.
Based on user feedback that many people enjoy content produced via AI tools, ranging from digital art to informative clips, and we intend to offer the community the power to increase or decrease of that, according to their own likes,” commented a platform representative.
AI on the Platform
The platform shared that there are presently 1.3 billion videos on its app tagged as made with AI. Collectively, over 100 m pieces of content are submitted to the service every day, making AI content a minor part of its total content library.
User Control Features
Users will be able to decrease or raise the volume of AI-generated videos they watch by accessing the topic control feature in the platform and choosing AI-made media. Additional categories that are already be adjusted under the tool include politics, fashion, aesthetics, and choreography.
Content Labeling and Policies
The platform’s policies require users to label convincing AI-made content, and it forbids malicious deepfakes of public figures or critical incidents. Any realistic AI-generated clip that is without a tag can be taken down under its terms of service.
Additionally, the app will henceforth apply an “AI-made” label to content created with its own AI tools, or detected by an collaborative effort for identifying content made by AI. This measure is intended to stop users from trying to evade the disclosure requirement.
AI Literacy Programs
The platform is furthermore introducing a two million dollar educational fund for professionals and institutions to develop educational content about responsible artificial intelligence. This initiative will assist educational bodies dedicated to educating programming and robotics.
Moderation Strategy
TikTok has supported its content review process, following controversy over proposals to make redundant hundreds of content moderators in Britain. The company is expected to reduce hundreds of positions in its user protection division in the UK capital, with trade unions and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A senior executive clarified that human moderation would continue to be important, but artificial intelligence can protect employees by filtering out the most harmful content prior to it has to be seen by staff. The platform announced a significant reduction in disturbing and violent content handled by human moderators over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to combine people and machines to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s very important to reduce exposure to harmful content as quickly as possible, which is why a significant AI assistance is making a difference process content quickly.”
